Enhanced Keyword Search Functionality In The Avid Platform

At Avid Collective, we are committed to continuously enhancing our tools to better serve your needs. We are pleased to announce an upgrade to our keyword search functionality, designed to improve the speed, effectiveness, and accuracy of your audience discovery process. This update will be available starting June 13, 2024.

Enhanced Audience Discovery Tool

Our audience discovery tool has undergone a substantial backend improvement. Previously, the search process required exact keyword matches with the audience name to populate results. With the new enhancement, our platform can now identify audiences that are not direct matches to the exact keyword but are related to the original search term , thus broadening the scope and relevance of search results.

Key Benefits

Improved Speed and Efficiency – The upgraded search functionality reduces the time spent on finding the right audiences by populating more relevant results with a single keyword.

Enhanced Effectiveness – By identifying audiences that aren’t a direct match to the keyword, the tool now provides a wider range of relevant audiences, making the search process more intuitive and user-friendly.

Increased Accuracy – The enhanced algorithm ensures that the audiences you discover are more aligned with your search intent, thereby improving the overall accuracy of your search results.

Seamless User Experience

While we have implemented significant improvements on the backend, the user interface remains unchanged. This ensures a seamless transition for our users, allowing you to continue using the tool without any need for additional training or adjustments.

Availability

The enhanced keyword search functionality will be available to all users starting June 13, 2024. We are confident that this update will significantly enhance your experience and effectiveness in discovering the right audiences for your needs.