How To Maximise the Benefits of Student Edge’s Content Creator Network

Connecting with those younger than Gen Z requires authenticity and relatability. That’s why this week we’re offering an explainer of Student Edge’s Content Creator Network product. This product leverages the power of peer-to-peer engagement to create compelling video content that resonates with Australian students aged 13-24. By collaborating with a community of over 40 content creators, this product provides a unique opportunity for brands to engage with their audience in a meaningful way. Student Edge has harnessed the potential of UGC content creators through their own offering: The Content Creator Network.

The Student Edge Content Creator Network is designed to showcase the study, work, and social experiences of Aussie students. Brands can review and select content creators before finalising collaborations, ensuring the right fit for their message. With video asset usage rights for six months and two rounds of edits included, this product offers flexibility and quality assurance.

Key Benefits of Student Edge

The key benefits of using the Student Edge Content Creator Network product are rooted in its authentic and relatable approach:

• Peer-to-Peer Engagement: Videos created by students for students ensure higher receptivity and genuine engagement.
• Authentic Storytelling: Content creators excel in weaving brand messages into personal narratives that resonate deeply with Gen Z.
• Fast Turnaround: Swift content creation allows brands to respond to market trends and audience needs promptly.

Real-world use cases include campaigns aimed at increasing brand recall among Gen Z and video series that integrate brand messages into student experiences.

To effectively use this product, consider the following steps:

1. Identify Target Audiences and Themes: Determine who you want to reach and the themes that will resonate with them.
2. Collaborate with Selected Creators: Choose the right creators from the Student Edge community.
3. Plan Production Schedules: Ensure timely delivery and alignment with your campaign goals.
4. Distribute Content Across Channels: Utilise platforms like TikTok, Instagram, and amplification channels like Social Display.

Best Practices:

• Customise Content: Tailor videos to fit the unique requirements of different platforms.
• Monitor Performance: Use insights to refine and adapt your strategies.
• Test and Learn: Approach your first campaign with flexibility to discover what works best.

Integrating into Marketing Plans

Early collaboration with Student Edge is crucial for maximizing the product’s potential. Create a diverse mix of content to keep your audience engaged and leverage many distribution channels to enhance reach. Examples of effective integration include thematic content series shared across Student Edge’s platforms and cross-platform distribution to broaden exposure. Check out some examples here, here and here.

Student Edge’s Content Creator Network is a valuable tool for brands aiming to connect with Gen Z. By utilising the voices of their peers, brands can create authentic and engaging content that resonates deeply with this demographic. Start integrating the Student Edge Content Creator Network into your strategy today and witness the impact of genuine student engagement.