Introducing Campaign Builder: Simplify and Streamline Your Content Campaigns
We’re excited to introduce Campaign Builder, a powerful tool designed to transform how publishers create and manage content campaigns. With its intuitive ‘shopping cart’ experience, your sales team can quickly build comprehensive media plans from your product library in under 10 minutes, eliminating tedious Excel work and enabling a more efficient and accurate campaign planning process.
How It Works:
Campaign Builder allows your sales team to seamlessly select products, build customised content campaigns, and auto-generate detailed media plans with just a few clicks. By pre-setting your discounting strategy within the tool, your team can effortlessly apply budget-based discounts or manage agency discounts directly in the platform, ensuring consistency and eliminating guesswork.
Once a media plan is approved, it can be automatically converted into Campaign Manager workflows, ensuring a smooth transition from planning to execution without any manual data entry. Additionally, you have the option to share plans internally, allowing for collaboration and feedback to maximise the quality of proposals before they’re presented to clients.
Key Benefits for Publishers:
- Standardise Your Sales Process: By pre-setting products and discounting strategies, the Campaign Builder ensures all campaigns are built accurately, reducing sales errors and preventing incorrect or erroneous packages from being sold.
- Error-Free Transition: With the ability to automatically convert winning media plans into campaign manager workflows, you’ll eliminate mistakes and save time when shifting sold campaigns to execution.
- Save Time for Sales Teams: The streamlined process allows your sales team to build media plans in minutes, freeing up more time to focus on engaging with clients and increasing their time in the market.
- Manage Yield Efficiently: With built-in margin reporting and the ability to manage discounts, you can optimise your yield without the need for manual approvals or leadership reviews, ensuring proposals are profitable and aligned with your revenue goals.
- Advertiser Access: Provide advertisers with direct access to adjust or negotiate on proposals, making the process more collaborative and tailored to their needs.
Why Use Campaign Builder?
Campaign Builder is designed to empower publishers with a faster, more efficient way to build, manage, and execute content campaigns. By streamlining the sales process and reducing manual tasks, your team can focus on what truly matters—delivering high-quality campaigns that drive results.
Get Started Today: Experience how Campaign Builder can transform your sales process, save time, and ensure consistent, high-quality media plans for every campaign!