Introducing The “Expires By” Feature For Products And Bundles

We are excited to announce an update to our platform as part of our 2.13 release —the introduction of the “Expires By” feature for products and bundles. This new functionality has been designed to allow publishers to list limited-time products and bundles available to our advertiser clients. This feature allows us to expand the limited-time partnerships and seasonal opportunities our advertisers seek.

Key Highlights

Expire After Date Function: You can now set products and bundles to remain visible and bookable for a predetermined period.

Automatic Removal: Once the set date arrives, these products or bundles will automatically be removes from view and become unavailable for purchase.

The Details

With this new feature, publishers can assign an “Expires By” date when creating a product or bundle. Upon reaching this date, the product will no longer appear in the Avid or Advertiser side view of Discovery tools or Planner. This functionality is particularly beneficial for time-sensitive campaigns, allowing for the creation of specific products that are only available for a designated time frame.

Benefits

Enhanced Customisation: Create custom products and bundles tailored to specific campaigns without the need for ongoing manual adjustments.

Time Efficiency: Reduces the time required from both internal and external teams by automating the visibility and availability of products.

Accuracy: Maintains accuracy by ensuring only relevant products are displayed and available for purchase.

Seasonal Campaigns: With this feature, publishers can create hyper relevant campaigns available for particular periods such as Father’s Day, EOFY, and Christmas which will add more value to advertisers searching the platform.

The “Expires By” feature will be available starting June 13, 2024. We believe this addition will significantly improve your campaign management experience, making it easier to keep your product offerings up-t