28 May 2024
Coco Pops is a brand that everyone knows, it has an element of nostalgia and is loved by kids and kids at heart. Coco Pops wanted […]
12 November 2024
Introduction User-generated content (UGC) has become a powerful marketing tool, with consumers increasingly trusting it more than traditional brand advertising, demonstrated by its significant impact on […]
4 November 2024
At Avid, we’re building the home of branded content. We’re doing this because we believe branded content will become the world’s leading advertising channel. And we […]
4 November 2024
One of the most common questions we hear is ‘but what actually IS branded content?’. To be clear, we aren’t talking about just branded ads here […]
22 October 2024
We’re excited to unveil Campaign Manager, a unified platform that streamlines the entire content campaign process for publishers, from start to finish. This tool is designed […]
22 October 2024
We’re excited to introduce Campaign Builder, a powerful tool designed to transform how publishers create and manage content campaigns. With its intuitive ‘shopping cart’ experience, your […]
21 October 2024
We’re excited to launch Avid’s Automated Reporting tool, designed specifically for publishers to streamline operations with an all-in-one reporting dashboard that consolidates data from third-party platforms […]
21 October 2024
We’re excited to introduce the Avid Amplification Manager, designed to help publishers take their content campaigns to the next level by efficiently managing multi-channel off-network amplification. […]
14 October 2024
In the lead-up to Christmas 2023, The Bottle-O partnered with Avid Collective to position itself as the top choice for Australians when purchasing alcohol. With the […]
2 October 2024
Meet Tim Ashelford from We Are Explorers We chatted with Tim, Managing Director at We Are Explorers, about their innovative formats, upcoming projects, becoming a B […]
2 October 2024
In Winter 2023, Peroni partnered with Avid Collective to support their “Live Every Moment” brand campaign. The goal was to ensure consistency across multiple publishers and […]
30 August 2024
The Body Shop is renowned for its ethical and sustainable approach to beauty. However, in a market crowded with brands making similar claims, The Body Shop […]
29 August 2024
Citizens of the Great Barrier Reef (CGBR) is a renowned not-for-profit organization dedicated to preserving the world’s largest coral reef system. With a mission to drive […]
28 August 2024
Key Features and Benefits: For brands who are looking to connect with culture seekers across Australia and New Zealand, Urbanlist’s Community Q&A Social & Article Package […]
31 July 2024
The Gold Coast is synonymous with sunshine, long white sand beaches, School Holidays and Schoolies. Unfortunately this has presented a challenge for the Destination Gold Coast […]
31 July 2024
Connecting with those younger than Gen Z requires authenticity and relatability. That’s why this week we’re offering an explainer of Student Edge’s Content Creator Network product. […]
31 July 2024
Boss Hunting’s On Location Vertical Video Content stands out as a premier choice for brands aiming to captivate audiences with dynamic, vertical video formats. Tailored specifically […]
24 June 2024
At Avid Collective, we are committed to continuously enhancing our tools to better serve your needs. We are pleased to announce an upgrade to our keyword […]
24 June 2024
In our ongoing effort to provide robust tools for our partners, we are excited to introduce the Publisher Updates Log, available from June 13, 2024. This […]
24 June 2024
We are excited to announce an update to our platform as part of our 2.13 release —the introduction of the “Expires By” feature for products and […]
25 January 2024
We’re dedicated to helping brands unlock the power of branded content. Audiences are becoming increasingly selective with where they spend their time and attention, switching off […]