Why Avid Is The Easiest Way To Work With Publishers

At Avid, we’re building the home of native content. We’re doing this because we believe native content will become the world’s leading advertising channel. And we believe this because it’s the only advertising channel that audiences choose to engage with. But that’s a story for another time. 

The focus of this post is to tell you how we’re making working with publishers easy as pie. We often get asked why someone would want to brief Avid when they could go to a publisher directly, so let’s take a look. If you’re looking to run a deeply integrated campaign with a single publisher then go nuts. We can even give you an intro if you’d like! Avid works best for brands looking to work with multiple publishers, and the power lies in campaigns with an exciting or unique combination of publishers to reach multiple audiences. 

Multiple Publishers In One Place

You know in Planet Of The Apes when Caesar demonstrates how apes together are strong by trying to break a bunch of sticks? Publishers are the same. Working with niche interest publishers gives you stronger engagement, and bunching them together gives you scaled reach with a depth of connection.

That’s why we built a network of over 140+ digital publishers across multiple verticals. When you’re thinking about running a native content campaign it can be hard to know where to start and staring at a blank Google search bar isn’t always the answer. When you choose to work with Avid, you can jump into our platform and find publishers that are a good match for your brand. 

Not only do we make finding the right publishers easy, we make working with lots of them easy too! Because of the streamlined workflow of finding, briefing and managing campaigns through a single platform, you can engage multiple publishers for a campaign without dramatically increasing the workload. We know native content has always been considered a resource and time intensive channel, but not any more. 

Easier Campaign Management

You know that platform we mentioned? It doesn’t stop at just finding the right matches for your brand. We use our platform to implement and manage the entire campaign process, and the beauty of using tech is that it can be a hell of a lot more efficient than humans. Our automated campaign workflows mean you’ll never have to follow up and email again. Keeping every stakeholder accountable and tracking the progress of each stage means quicker turnaround times for campaigns, less back and forth and less of those campaign tasks that feel like a chore.

Built In Reporting

Speaking of tasks that feel like chores, what a nightmare it is trying to pull together a campaign report. But everything’s in a platform now, with campaign dashboards for live results, and easy integrated reporting post campaign. Meaning you can spend more time focusing on results and less time trying to find them. The best part is that we make content performance measurable meaning it’s easy to look like a hero when the campaign goes gangbusters. 

In A Nutshell

In a nutshell we make it easier to find, plan, brief, manage and report on your native content campaign at scale. If you love content but hate the workload that’s traditionally come with it, Avid might just be right for you. But don’t take our word for it, get in touch about a platform demo to see how it can work for you!